Genuine Crewel & Designer Kashmir

We, at Designer Kashmir, are one of the world’s largest curators of pure and handcrafted Kashmir crewel fabrics. Each of our pieces epitomizes the highest levels of quality and royalty and will make you feel no less than nobility yourself. Our range of crewel fabrics will enrapture the world with its beauty and sublime softness. It’s not just the beauty and exquisiteness that we are concerned about; credibility is what sets us apart from the rest. Our pieces are first painstakingly handcrafted with the finest designs and reflect the highest quality of craftsmanship. After this labor of love sees the light of the day, it is sent for quality assurance to the Crafts Development Institute, Ministry of Textiles as part of Govt of India that certifies each Crewel. After all, you deserve a product that’s as warm and real as you!


Since these are exclusive luxurious fabrics, you have to be careful while choosing your pure crewel. Try checking pure crewel sales online or look for crewel curtains in London to find what you are looking for. Just apply the tests outlined above! That’s it.

Designer Kashmir is one of the few producers of exclusive and exquisite Crewel fabrics with a spectacular range and stunning weaves! Our legacy is defined by our product range. Just visit our website to Designer if you would like to buy crewel curtains online. Crewel is considered the finest craftsmanship in the world which transforms the exceptionally warm and delicate threads to opulent accessories. Jammu and Kashmir, making the art of Crewel even rarer and revered all over the world. Crewel has fascinated kings, royals, and people all over the world by its magical allure and a traditional grace. Perhaps this was the reason why we chose to showcase the exquisiteness and regal demeanor of this centuries old art to the world. It's not just today that Crewel has patronage from around the world. There were times when this art was favoured with royal patronage. Kings, queens, royal families and nobles all over the world knew Crewel.

It was in the 16th century when the birthplace of Crewel - Kashmir - was under Mughal rule, that Crewel was discovered. And the then Mughal kings were swooned by the mere looks of it. Here in India Maharaja Ranjit decorated his court with hand embroidered Crewel Fabric. The present scenario isn't too favourable for Kashmiri Crewel. Yet crewel is even now considered the king of all home furnishing fabrics which makes it timeless and a heritage.


The vivid beauty and the attractive glamour on a luxurious Crewel has a very humble beginning. Let’s take you deep into the journey of this unbelievable craft, right from England where from it is conjured, through narrow alleys of Kashmir, to luxury stores all across the world.

Crewel weaving and the intricate embroidery has always been a very laborious work. The number of man hours put in through all these stages is astonishing!

Crewel Embroidery or Hook work Embroidery:

There are number of beliefs about the origin of hook work embroidery. the craft started almost 700 hundred years ago in the time of Shah Hamadan. It may take as many as 5 years to learn how to handle the hook with ease.

Tools Hook Technique:


Each craftsman makes his own hook by filing a thin steel rod which is fitted into a turned deodar wood handle that a carpenter makes for him. In all hook work, the thread is always held under the fabric to be embroidered. The hook is then pushed in along the lines of the design. The point of the hook is always towards the right and there is a mark made on the wooden handle so that when the hooks towards the right the mark is on the top. On this mark which is always in the form of a slightly carved out portion the thumb of the right hand is placed. The index finger extends till as much of the length of the stem of the hook as it can reach.

It encircles the hook with the yarn every time the former is pushed through the fabric. As the yarn is pulled slightly and held stretched beside the hook the latter is pulled up to the top of the cloth and through the previous loop. Thus, a series of loops are pulled to the surface, each one emerging from within the previous. This forms a continuous long chain of loops that moves along the design lines.

In Conclusion, Kashmir has beauty in everything nature, embroidery, culture, people, etc. A significant development that has taken place, more particularly in the past few years, is the entry of women into this field. Two major problems face by craft today, are the standard of training nor imparted on a big scale. The intricacy which is the essence of the true Kashmir embroidery has reached its pannicle.



Pure Crewel will carry a label

Every Crewel fabric is legally bound to display its quality composition on its label, i.e. its percentage of fibre. At Designer Kashmir, we are ahead of the curve. We understand how our customers deserve the quality and authenticity they invest in. So each of our pieces comes with a quality assurance certificate from the Crafts Development Institute, Government of India.

Pure Crewel is uneven

A genuine handcrafted Crewel will always be uneven in the weave like this. An authentic Crewel that has been painstakingly handcrafted will show some form of irregularities, since it’s done by hand. At Designer Kashmir our artisans painstakingly work for days and months to create a masterpiece that’s fine and accentuates to create a magical appeal in to your living space

The blissful richness and elusive smoothness of crewel with rich hand embroideries or intricate hand weaves have been an essential part of the Imperial lifestyle since many centuries. Justly referred to as the “Art of Royal”, Crewel became a desire of Empress Josephine - the wife of Napoleon which made it a must have luxury by all the royal families of the world. Crewel is the delicate art of hand-weaving premium fabrics like cotton duck-velvet-silk organza use into deluxe crewel curtains-drapes-bed-throws-cushion-covers-sofa covers and many other home furnishing accessories.